AIIP '25

Miranda Reshaw is a seasoned leader in human-centered design and customer experience, with over 25 years of international expertise. As the founder of Vlinder Experience Design, she serves as a fractional Chief Experience Officer (CXO), helping organizations craft meaningful, user-focused solutions that balance strategic vision with actionable design.

Prior to founding Vlinder, Miranda spent over 15 years at The Coca-Cola Company, where she held diverse roles, including Director of UX/UI for the eB2B team, IT Process Improvement Leader, and CX Product Owner. Her unique career path has equipped her with a holistic understanding of how to drive impactful experiences and operational excellence.

Miranda holds a Master of Arts from Leiden University and a Master of Science from the University of Edinburgh, along with certifications in Project Management (PMP), CX Professional, Six Sigma Black Belt, and Human-Computer Interaction. She is also a sought-after speaker at conferences such as HDI, ITSMf, and the Global Supplier Diversity Conference.

A dedicated community leader, Miranda chairs the Netherland-America Foundation Atlanta chapter and has held roles such as President of Coca-Cola Women in STEM. Based in Atlanta with her family and three boxers, she brings the same passion to her personal life as she does to driving innovation in customer experience.
AI is reshaping every industry, but who's making the rules? Dwight's talk reveals why Black professionals must claim their seat at the AI governance table before biased algorithms further entrench historical inequities.

In this workshop, Miranda tackles the question, in a world increasingly shaped by AI, how do we ensure technology enhances—rather than detracts from—the human experience? This session explores the intersection of experience design and artificial intelligence, focusing on how to embed AI where it makes the most sense while keeping experiences empathetic, intuitive, and human-centered.

Through real-world examples of both misaligned and successful AI implementations, we’ll uncover the pitfalls of over-automation and discuss actionable strategies for designing AI systems that augment human capabilities without compromising trust or connection. Attendees will leave with a clear framework for balancing AI efficiencies with the human touch, empowering them to craft experiences that are not only innovative but also meaningful.

Whether you’re a designer, product manager, or business leader, this session will equip you with the insights and tools to create AI-powered experiences that truly serve people.